For wedding venues & estates
The inquiry lands on a Saturday. So does the wedding.
Couples email every venue on their shortlist, and they do it on the weekend, which is exactly when your team is running someone else's big day. Formala answers the moment they land, asks for the date and the numbers, and offers your tour link while they're still reading.
30-day trial, no card. One line of script on the site you already have.
Sound familiar?
Your busiest day is their browsing day
Saturday is when a couple sits down with a laptop and a shortlist, and it's the one day nobody on your team is near a keyboard. The inquiry that arrives during toasts gets answered Tuesday, and by then they've booked three tours somewhere else.
The same questions, over and over
Seated capacity. Can we hold the ceremony here. Is there lodging on site. Can we bring our own caterer. Parking. What happens if it rains. Your team types the same answers hundreds of times a year, and they're already on your website.
Most of it isn't a booking
Date shopping, well under your minimum, or a Saturday in June you sold eighteen months ago. You still open every one to find out which.
What Formala does about it
Answers the questions you're tired of typing
Capacity, ceremony setup, lodging, rental packages, bar rules, parking, the rain plan. It answers from what you've told it and nothing else, so it won't invent a policy your coordinator has to walk back.
Gets the date and the numbers first
The date, the guest count, and the kind of rental they're after. It can't see your calendar and won't tell a couple a date is open. What it does is put the two facts that decide everything right at the top.
Offers the tour while they're still reading
Add your booking link and Formala hands it over the moment a couple asks about visiting. It still takes their details, in case they don't book right then. A tour booked Saturday night beats a callback queued for Tuesday.
What lands in your inbox
Not a name and a phone number.
Formala pulls the conversation apart into the fields you asked for, so the thing that reaches you is something you can act on without reading a transcript.
- Date
- Sat, Sep 11 2027
- Guests
- 120 seated
- Wants
- A tour
- jamie@ortiz.co
A scripted example, not a real inquiry. Your fields are yours to choose.
Questions wedding venues ask
- Can it tell a couple whether a date is open?
- No, and it won't guess. Formala can't see your calendar. What it does is ask for the date up front and put it at the top of the inquiry. If that date is already booked, you know before you write a word back, instead of trading emails to find out what date they even meant.
- Can it book a tour?
- Not into your calendar itself. But if you have a booking link, whether that's Calendly, Cal.com, or anything else with a URL, Formala offers it the moment a couple asks about visiting. It takes their name and number anyway, in case they don't book right then.
- Will it quote a minimum spend?
- Only what you give it. Venues price by season and by day of the week, and a number it made up is one your team has to take back. It's built to say a real person will confirm. If you're happy to publish a starting figure, tell it and it will use that.
- What about inquiries that aren't weddings?
- Corporate events, parties, and vendor emails come through the same way and get sorted into the categories you set up, so you can see what's a wedding without opening it.
- Do I need a new website?
- No. One line of script on the site you already have, whether that's Squarespace, WordPress, or something else. It sits in the corner, or right inside your inquiry page if you'd rather.
The chat in the corner is live, not a screenshot. It is Formala's own assistant answering questions about Formala, which is the same software your visitors would be talking to about you. Ask it what happens when a couple asks something you haven't told it.
How it works
From nothing to live in three steps.
No IT department required. Formala is built for contractors, studios, clinics, agencies, and realtors. Every small team whose next customer starts as a website visitor.
Build it in two minutes
A guided wizard drafts your greeting, the openers visitors can tap, your questions and your FAQs, tuned to your business. You pick a persona and a voice, then tweak anything you like.
Paste one line
Drop a single script tag on your site. That's the whole install. WordPress, Webflow, Shopify, or hand-written HTML.
<script data-form-id="frm_a1b2c3d4" />Get real leads
Formala greets visitors, presses for specifics, and hands you a structured lead in your dashboard and inbox.
…and this is what you wake up to.
Not transcripts to read. Leads to call. Every conversation arrives named, categorized, prioritized, and summarized.
Dashboard
Leads
2 new leads waiting · 1 marked high priority
- 2m ago
Wedding for 120 guests in June, budget around $8k. Wants a call this week.
Priya ShahEventsHigh priority
- 1h ago
Website redesign with a Q3 launch, budget around $30k. Ready to scope.
Marcus LeeSales
- 3h ago
Asked for a balayage on Saturday morning and left a number to confirm on.
AnonymousBooking
- Yesterday
Bathroom remodel, roughly $15k, hoping to start next month.
Sam RiveraSales
Pricing
Simple pricing. Every core feature included.
Start with 30 free conversations over 30 days, no card. Every plan has every core feature. Bigger plans add volume, and Growth and up learn from real chats, Pro adds the AI follow-up engine, and Business adds auto-sent replies plus seats for your team. How billing works →
Growth
$39/mo
400 conversations / month
about 10¢ per conversation
- Every core feature
- Learns from real chats
- Team seats
Pro
$79/mo
1,000 conversations / month
about 8¢ per conversation
- Every core feature
- Learns from real chats
- Team seats
- AI follow-up engine
- Send from your own domain
Business
$149/mo
2,500 conversations / month
about 6¢ per conversation
- Every core feature
- Learns from real chats
- Team seats
- AI follow-up engine
- Send from your own domain
- Auto-sent AI replies
And it never switches off
$0 a monthNo card to start. Your first 30 conversations are answered by the AI, over 30 days. After that the AI stops answering and the rest of it keeps working, for nothing, for as long as you like, carrying a small “Powered by Formala” line that any paid plan removes.
- The contact formThe widget falls back to your own form, so a visitor who wants to reach you still can, and the lead still lands in your inbox.
- Direct messagesVisitors can still leave a message for you or for a named person on your team, and reply to yours from the same thread.
- BookingYour booking page keeps taking appointments, with the reminders and the calendar sync that go with them.
Add voice: let visitors talk to it out loud
A microphone in the chat. Visitors speak instead of typing and hear the answer back, and you get the same transcript and the same lead as any other conversation. Works with any plan, on as many forms as you like.
$59/mo200 spoken minutes a month
Not sure what something does? Every feature, explained in plain English →
Every plan starts with a free 30-day trial: no card required, cancel anytime. If Formala catches one job you'd have missed, it's paid for itself.
Priced for small businesses, not enterprises.
You get the qualifying, structuring, and follow-up you'd expect from tools that cost far more, at pennies per conversation.
| Formala | A plain contact form | Chat / chatbot suites | |
|---|---|---|---|
| Turns vague visitors into qualified leads | — | Limited | |
| Clean, structured leads, no transcripts to read | Limited | — | |
| Answers 24/7 and follows up on its own | — | Limited | |
| Live in minutes. One line, no code or setup fees | Limited | — | |
| Your brand, no “powered by” badge (any paid plan) | Limited | — | |
| Typical cost | From $19/mo · ~6–13¢ a chat | Free, but converts like a form | ~$30–130/seat + ~$1 per AI chat |
You pay less at every size
| Chats / mo | A comparable AI form tool | Formala |
|---|---|---|
| 250 | $59/mo | $39/moGrowth · 400 included |
| 500 | $98/mo | $79/moPro · 1,000 included |
| 2,000 | $330/mo | $149/moBusiness · 2,500 included |
Up to ~2.5× cheaper per conversation, and it does more.
Other tools' prices reflect major providers' publicly listed rates (AI form tools by conversation tier; live-chat suites per seat plus a per-AI-answer fee) and may change, so compare current plans before deciding.
Stop losing the visitors who almost reached out.
Set Formala up in the time it takes to read this page.
Start free for 30 daysNo card required · cancel anytime · your data stays yours