Talk to Formala
Your next lead has both hands full
Wet hands, a kid on one hip, a leak spreading across the floor. That is when somebody wants you most, and it is the worst possible moment to type. So a good inquiry turns into three words and a bounce. Let them talk instead: Formala listens, answers out loud, and asks the same questions it would have typed.
An add-on, on top of any plan. A monthly bundle of spoken minutes, shared across every form you run.
The same emergency, typed and spoken.
There is water coming through the kitchen ceiling. One hand is holding a bowl and the other is holding a phone.
water leak help
Three words, because typing was the hard part.
- Nothing here tells you where, how bad, or whether to drop everything.
- You call back to ask the questions the message should have answered.
- Half the time the call goes to voicemail and it starts again.
Spoken in eleven seconds, while holding a bowl.
- You get the whole picture, because saying it cost her nothing.
- The lead that reaches you is identical to a typed one.
- She can go back to typing at any point, and it still works.
Same lead, either way
Nothing downstream knows the difference.
This is the part worth understanding before you buy it. Voice is a way in, not a separate product: the transcript, the fields, the email, the webhook and the follow-up are the same objects a typed chat produces. Turn it off and everything you built still works.
Typed
They write it, the way they always could.
Spoken
They say it, and hear the answer back.
One conversation
- The same transcript
- The same lead fields
- The same email to you
- The same webhook
- The same follow-ups
Follow-up rules, if you are on Pro or Business, fire exactly as they would have. And this is also what happens when the minutes run out: the chat carries on as text and nothing behind it changes.
The chat in the corner is live, not a screenshot. Open it, press the microphone, and ask it something out loud.
Voice, in three parts
They speak, it answers out loud
A microphone in the chat. Your visitor talks, hears the answer read back to them, and can go back to typing whenever they want.
No button to press, if you want that
Turn on auto start and Formala greets them and begins listening the moment the chat opens.
The same lead at the end of it
The transcript, the lead and the email that reaches you are identical to a typed chat. Nothing downstream knows the difference.
Worth knowing. Run out of minutes and the chat goes back to text. It never stops answering, and it always tells people they are speaking with an AI.
Voice: the questions people ask
A flat monthly add-on on top of whatever plan you are on, with a bundle of spoken minutes shared across all your forms. The figure is on the pricing table further down this page.
Voice works with
Pricing
Simple pricing. Every core feature included.
Start with 30 free conversations over 30 days, no card. Every plan has every core feature. Bigger plans add volume, and Growth and up learn from real chats, Pro adds the AI follow-up engine, and Business adds auto-sent replies plus seats for your team. How billing works →
Growth
$39/mo
400 conversations / month
about 10¢ per conversation
- Every core feature
- Learns from real chats
- Team seats
Pro
$79/mo
1,000 conversations / month
about 8¢ per conversation
- Every core feature
- Learns from real chats
- Team seats
- AI follow-up engine
- Send from your own domain
Business
$149/mo
2,500 conversations / month
about 6¢ per conversation
- Every core feature
- Learns from real chats
- Team seats
- AI follow-up engine
- Send from your own domain
- Auto-sent AI replies
And it never switches off
$0 a monthNo card to start. Your first 30 conversations are answered by the AI, over 30 days. After that the AI stops answering and the rest of it keeps working, for nothing, for as long as you like, carrying a small “Powered by Formala” line that any paid plan removes.
- The contact formThe widget falls back to your own form, so a visitor who wants to reach you still can, and the lead still lands in your inbox.
- Direct messagesVisitors can still leave a message for you or for a named person on your team, and reply to yours from the same thread.
- BookingYour booking page keeps taking appointments, with the reminders and the calendar sync that go with them.
Add voice: let visitors talk to it out loud
A microphone in the chat. Visitors speak instead of typing and hear the answer back, and you get the same transcript and the same lead as any other conversation. Works with any plan, on as many forms as you like.
$59/mo200 spoken minutes a month
Not sure what something does? Every feature, explained in plain English →
Every plan starts with a free 30-day trial: no card required, cancel anytime. If Formala catches one job you'd have missed, it's paid for itself.
Priced for small businesses, not enterprises.
You get the qualifying, structuring, and follow-up you'd expect from tools that cost far more, at pennies per conversation.
| Formala | A plain contact form | Chat / chatbot suites | |
|---|---|---|---|
| Turns vague visitors into qualified leads | — | Limited | |
| Clean, structured leads, no transcripts to read | Limited | — | |
| Answers 24/7 and follows up on its own | — | Limited | |
| Live in minutes. One line, no code or setup fees | Limited | — | |
| Your brand, no “powered by” badge (any paid plan) | Limited | — | |
| Typical cost | From $19/mo · ~6–13¢ a chat | Free, but converts like a form | ~$30–130/seat + ~$1 per AI chat |
You pay less at every size
| Chats / mo | A comparable AI form tool | Formala |
|---|---|---|
| 250 | $59/mo | $39/moGrowth · 400 included |
| 500 | $98/mo | $79/moPro · 1,000 included |
| 2,000 | $330/mo | $149/moBusiness · 2,500 included |
Up to ~2.5× cheaper per conversation, and it does more.
Other tools' prices reflect major providers' publicly listed rates (AI form tools by conversation tier; live-chat suites per seat plus a per-AI-answer fee) and may change, so compare current plans before deciding.
Stop losing the visitors who almost reached out.
Set Formala up in the time it takes to read this page.
Start free for 30 daysNo card required · cancel anytime · your data stays yours