Everything it does
The whole list, and what each plan includes.
Nearly every feature is on every plan — the few that aren’t are marked right here. No enterprise-only tier, nothing hidden behind “contact sales.”
AI qualifying chat
Greets every visitor and asks the right follow-ups, turning a vague “do you do X?” into a complete, qualified lead.
The chat widget
Structured leads
Each chat becomes clean fields: name, contact, intent, category, priority, so you never dig through a transcript.
Instant email alerts
New leads land in your email inbox the moment they come in. Reply and follow up while they're still interested.
Lead inbox
Every conversation in one place: search, filter by form or priority, mark read, and export to CSV whenever you need it.
Your brand & voice
Your logo, your colors, your name. Match the launcher, panel and bubbles to your site, or embed it directly on the page. Any paid plan takes the “powered by” line off.
Custom fields & routing
Collect exactly the details you need and auto-sort every lead into your own categories.
Never-miss fallback
If the AI is ever down or you hit your cap, visitors get a plain contact form instead, so you're never relying on the AI alone.
One-line install
Copy one line of code, paste it into your site, and you're live, on any website, whatever it's built with. No plugin, no developer.
Books appointments
Offers times that are genuinely free from your own opening hours, holds the slot while it collects the details, and confirms. Plus a booking page of your own to hand out.
Booking
Messages, not just chats
A visitor can write to someone on your team by name, get the reply by email, and pick the thread back up on your site.
Messages
Step into any chat
See who is on your site right now and answer one yourself. Formala goes quiet for as long as you are in the conversation, and picks it back up when you hand it over.
Live takeover
Photos, not descriptions
Let visitors attach a photo or a PDF. Formala can see the picture and ask about what is actually in it, so the boiler nobody can describe arrives as something you can price.
Voice
Add-on · $59 a month, any planA microphone in the chat. Your visitor talks, hears the answer read back, and can go back to typing whenever they want — and the transcript, the lead and the email are identical to a typed chat. 200 spoken minutes across every form. Run out and the chat goes back to text; it never stops answering. There is one voice, the same for every business using Formala.
Your own help center
Starter & upArticles you write once, shown in the widget's own Home tab, and the assistant answers out of them. The same paragraph serves the visitor who would rather read and the one who would rather ask, so writing it twice is the thing you stop doing.
Learns from real chats
Starter & upFormala surfaces the questions it couldn't answer, with a drafted reply you add to its knowledge in one click, and your widget gets smarter every week, on its own.
Team seats
Growth & upInvite your team so everyone works leads from one shared inbox.
AI follow-up engine
Pro & upDrafts a follow-up email from the actual conversation. Review and send, or let it run automatically on new leads, sent from your own domain instead of a shared address.
Send from your own domain
Pro & upFollow-ups leave from your address rather than a shared one, so the sender is a name your customer already recognizes and a reply comes back to you. One DNS record, and the same gate as the engine that writes them.
Auto-sent AI replies
BusinessLet Formala send that follow-up on its own: a personal reply within minutes, no human in the loop.
Go deeper on one
These 8 have a page of their own, with what it does, what it refuses to do, and what it costs.
How it compares
We wrote these, so read them knowing that. Each one opens with what the other product does better than Formala, and every price carries the billing term it actually comes with.
Every one of these is live on the free plan, permanently.
No card required. One line of code on the site you already have.